——Related to life experience.

In fact, there are two reasons for this.

First, there are factors related to human physiology and psychology. Because people have a common psychology, that is the pursuit of stimulation. No matter which ethnicity in the world, there will be some strong and exciting drinks, and baijiu is a typical representative of this kind of drink (other similar drinks such as coffee, tea, etc.). Many people want to drink a different kind of beverage in their lives, a beverage with a special taste. As Churchill said, because the water is too bad to drink, so I need to add some whiskey to it.

Although the pursuit of stimulation is a common psychological need of people, this stimulation should not be excessive. It has a certain range and must not exceed its tolerance range. Therefore, there are harsh requirements for wine. Firstly, it needs to be irritating, and secondly, it needs to be tolerable, that is, to bring comfort after the pain caused by the stimulus. The two should be matched exactly. This is the effect of people's natural physiological and psychological needs.



On the other hand, for Chinese people, the reason why they like baijiu is because baijiu has cultural reasons. So why in Chinese society, most people who like liquor are adult men, especially older men? In Ma Yun's words, men over 40 understand alcohol, and those under 40 don't understand alcohol. That's because they haven't gone through life's life and death, bitterness and bitterness.

People who have gone through life and death, bitterness and bitterness, have a lot of psychological feelings. For example, the pressure, stimulation, sadness, and joy that people experience in life all need to find a concrete drink to release themselves, and white wine can play this role, the stimulation of the taste of white wine and the ups and downs brought by this stimulation His body reaction, and the joys and sorrows of life, and emotional ups and downs form a wonderful mapping relationship.

The reason why many adults like baijiu is that the bitterness, sweetness and sourness in baijiu have this wonderful mapping relationship with life experiences. The older and more experienced people are, the more they will The more they like the rich, full-bodied and rich flavor of white wine, relatively speaking, young people may prefer the simple, simple, less spicy or weakly irritating white wine. From this perspective, when people drink liquor, they are actually savoring their own life experiences.