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Guangdong Shiwan Winery Group ushered in its 190th anniversary

Jun 04, 2020

 

   In January 2020, Sunny Blue Charm walked into Guangdong Shiwan Winery Group, which started in 1830, and looked at Zhuzi Street, which restored the style of Lingnan. Under the shade of the trees, I looked up to the original site of this winery with more than 100 years of history. The prosperous appearance of ancient times emerged, like a sleeping giant muttering to himself in eternal time, the breeze blew past his ears, gazing slowly after another big truck with selected pure grain rice Entering in an orderly manner, people in red work clothes are diligently working hard to do every day of the new year.

 

190 Chen Taiji Winery·Thanks for having you

 

   The 190th Anniversary Celebration Logo of Guangdong Shiwan Winery Group, shaped like a chain of interlocking time, symbolizes that Chen Taiji winery has been circulated for 190 years and continues to move forward. The combination of "1" and "+∞" symbols is formed by deconstruction and reorganization in the design, reflecting Shiwan Winery Group's 190 years of ingenuity, unwavering inheritance, and the beautiful hope of unlimited future development.

 

   Colored ribbons wear 190 three numbers, meaning goodness and joy, accompanied by the company's development process, expressing the corporate philosophy of "wine makes life more happy"; the center Shiwan trademark corresponds to "1830-2020" and is intuitive Express the continuation of Shiwan Winery Group brand heritage from its establishment in 1830 to the present.

 

   The logo has a bright red as the main color, which is conveying the company's prosperous development prospects, and the Shiwan Winery Group's role in promoting the self-confidence and the spirit of the times of the Chinese liquor winery culture.


Lingnan Shiwan
Recalling the ten major events of the 190th anniversary
1830-2020

 

"1830"
Chen Qiuxian, a lotus village in Zhangcha, Foshan, founded Chen Taiji Winery in Shiwan.


"1895"

    Chen Ruyue, a bachelor of Hanlin, founded the elegant and elegant Shiwan Jade Ice Roast with "wild strains, only picking wine, pottery vaults", and launched the soy-flavored Jade Ice Shochu with "cylinder storage, fat immersion".
 

 

"1917"

    Chen Taiji winery gradually set up four branches in Guangzhou and equipped with four steamed rice retort, the products are exported to Southeast Asia and exported to overseas markets
 


1984, 1989
Shiwan Yubing Shao won the title of National High-quality Wine for two consecutive years.

 


"year 2006"
Shiwan Yubing Shao was rated
"Representative Products of Chinese Liquor Fragrance (Soya)"

 


"year 2011"
Guangdong Shiwan Winery was selected as a Chinese brand

 


"year 2013"

    In 2013, the assets merged and acquired Yangchun Winery and expanded independently to form three bases in Chancheng District, Sanshui District and Yangchun City, and upgraded to establish Guangdong Shiwan Winery Group.

 


"year 2013"

    In 2013, the assets merged and acquired Yangchun Winery and expanded independently to form three bases in Chancheng District, Sanshui District and Yangchun City, and upgraded to establish Guangdong Shiwan Winery Group.
 


"Year 2014"

    The Lingnan Wine Culture Museum and the New Shiwan Art Museum were opened, Chunhuahong was officially listed, and the capital was invested to reorganize Foshan Diyi Wine Co., Ltd., and the Guangdong Shiwan Winery Group Yangchun Production Base completed the first phase of technical transformation and expansion of production.

 


"2015"

    Guangdong Shiwan Distillery Group was selected as one of the Top 100 Asian Growth Brands. Shiwan Yubing Shao was approved as a national geographical indication protection product. Shiwan Yubing Shao • Six-year-old Tibetan Wine won the Grand Prix of Brussels International Spirits Competition.

 


"2018"

    Guangdong Shiwan Distillery Group has invested 300 million yuan to take the lead in starting the production base outside Guangdong Province, namely the fifth production base of Guangdong Shiwan Distillery Group in Linli, Hunan. From production scale, technical R&D to market development, brand building, wine Cultural construction and other aspects have comprehensively promoted the nationalization of Guangdong wine.

2019 Shiwan Yu Bing Shao joint movie ``Ye Wen 4''
Promote Chinese traditional culture

 


Shiwan Yubing Shao integrates Lingnan culture into the brand,
Demonstrate the quality value of "the pure beauty of Chinese liquor".
Let Cantonese cuisine and Cantonese wine culture base on the world to innovate "Cantonese lifestyle"

 

    Guangdong Shiwan Winery Group's 190-year heritage of ingenuity, from making music, selecting materials to picking wine, blending and storing in caves, followed the ancient craftsmanship, after 118 procedures, presented "extreme purity" with "nine core craftsmanship" The design concept of the wine body finally forms the unique flavor and characteristics of Lingnan Qingya Liquor with "yellow wine color, elegant and pure wine, full fragrance and rhythm, and pleasant aftertaste".

 

190 years of constant succession and innovative spirit
Shiwan Yubing Shao accompanies you all the way to grow