On April 19, coincided with the traditional Chinese solar term "Gu Yu", the opening ceremony of Chen Taiji winery in 2020 was held in Dawugang, Shiwan, Foshan. Fan Shaohui, chairman of Guangdong Shiwan Winery Group and owner of Chen Taiji Winery, led a team to go inside the wine storage cave "Feng Tai Cave" to collect wine, and revealed that the old wine of "Feng Tai Cave" in various periods will be available one after another.

Fan Shaohui took wine from a wine bottle.

    Fan Shaohui also said that the history of Shiwan Winery has also experienced the test of the epidemic, and believes that Shiwan Winery and the liquor industry will certainly be able to escape the crisis.

Live lion dance performance.
 

    "Fengtai Cave" is located in Dawugang, Shiwan. Fan Shaohui said that the temperature in the cave has been kept at about 25℃ for a long time. Under the coexistence of caves and liquor for many years, a rich alcoholic microflora and stalactite-like bacterium have multiplied in the "Fengtai Cave", which is conducive to the winery's molecular Stability, aging, and mellow evolution have formed the quality characteristics of "refined and pure".

Fan Shaohui opened the door to collecting fine wine.

    Fan Shaohui revealed that every year, "Feng Tai Cave" will hold an "opening" ceremony on the day of Gu Yu's season. The wine that has been out of the warehouse will be stored for at least 19 years and the annual output will be only 10,000 bottles. have.

Inside Fengtai Cave. Photograph by Wang Qian

Everyone took wine from "Fengtai Cave".

    This spring, the sudden new outbreak of pneumonia caused a significant impact on the catering, retail and other industries. Today, Fan Shaohui also admitted that sales in February were only equivalent to 25% of the regular (non-Chinese New Year) month. But he expressed confidence in the liquor industry after the outbreak.

    "Chen Taiji Winery was founded in 1830 and has a history of 190 years. According to my preliminary statistics, there were about 8 similar epidemics in 190 years, but the winery still stands. I think that liquor is a necessity for Chinese people’s life. Although the consumption environment will change after the epidemic, the consumption of necessities must not be small, so I have full confidence in the liquor industry." Fan Shaohui said.

Fan Shaohui opened the cellar for a long time. Photograph by Wang Qian
 

    Fan Shaohui revealed that as of now, the consumption of Shiwan Winery Group products has recovered to 80% of the previous.

    Fan Shaohui said that after this ceremony, the old wines of Chen Taiji Winery "Feng Taidong" will be available in various stages one after another, and it is also a revitalization after carrying out a series of actions such as Zhuzi Street Wine Culture Block Recovery and Chinese and Foreign Leaders Forum Chinese liquor winery culture moves. "I think that the unique craftsmanship, old Tibetan wine and 190-year cultural connotation have given Chen Taiji winery the power to revitalize the Chinese liquor winery." Fan Shaohui said.